Simple, Timeless, & Effective
Not fancy, or avant-garde, just simple, direct, and easy to process. Design trends and fads change so rapidly that the new is old before the ink is dry, but there is another way. Traditional design, with a nod to the modern, offers a way to make a statement across generations.
Design is Personality on Display. I craft designs to show your personality, your experience, and your identity to communicate who you are and what you represent.
Know Your Designer
I firmly believe that Job One for a hired professional is to be honest with the client. Telling you that the font is bad, the wording is clunky, or that you nailed it in your initial concept is, literally, the absolute least you should expect from your designer. I will give you that honest feedback, even if it means turning down a job. If your current designer won’t, then you need to reevaluate that relationship. Honestly.
I believe that the message is the medium. By that, I mean that no aspect of the design should ever take away from the information being communicated. I strive to make sure there is no ambiguity, confusion, or possible misunderstandings in all my work. If the message is muddled, or worse, lost, then the design is a failure, no matter how pretty or awe-inspiring.
Design & Marketing Blog
Negative space is one of those things like dark matter – it is out there, but too many people don’t know it is there, or what to make of it. But we all see it. One of the best, and most visible, examples is the FedEx logo. The negative space between the E and X form...
Every small business engages in marketing, it seems like many don't know it. Marketing is easy, and if you have your own company, you are doing it 24/7, whether you know it or not. For anyone with their name on their vehicle, you are marketing when you cut that slow...